TOMRA, Busch’s Fresh Food Market Team up in Bottle Drive to Raise Money for Food Pantries
Michigan grocer calls on local schools to support its Season of Sharing and America Recycles Day
Wixom and Ann Arbor, Mich.– Oct. 23, 2012 – As part of Busch’s Fresh Food Market’s annual Season of Sharing Food Drive, TOMRA of North America, Inc. will hold a bottle drive competition from Nov. 12-21 at Busch’s 15 grocery store locations in southeast Michigan. Proceeds from the bottle drive will be donated to Forgotten Harvest, Food Gatherers and several community organizations that rescue surplus, prepared and perishable food to help feed those in need.
The retailer is calling on community schools to participate and compete to win prize money. Schools can encourage students and local residents to take part in the bottle drive by returning their used glass, plastic and aluminum deposit-valued beverage containers to a Busch’s Fresh Food Market location. Participants will place their used containers in TOMRA reverse vending machines (RVMs). When the machine prints the bottle deposit receipt, customers can write their school’s name on the receipt and place the receipt in a locked donation box. Customers can also donate their bottle deposit receipts without designating a school on the receipt.
Busch’s Season of Sharing coincides with America Recycles Day on Nov. 15. TOMRA will recognize the top 10 schools with $5,000 in total prize money: $2,000 for First Place, $1,000 for Second Place and $750 for Third Place. Fourth Place will receive $500 and Fifth Place will win $250; 6th through 10th Place will each win $100.
“This bottle drive competition is a great way for local schools and residents to support those in need, while at the same time raising awareness about recycling and protecting the earth’s resources,” said Harald Henriksen, President and CEO of TOMRA North America.
Learn more about TOMRA at www.tomranorthamerica.com and America Recycles Day at www.americarecyclesday.org.
TOMRA was founded on an innovation in 1972 that began with design, manufacturing and sale of reverse vending machines (RVMs) for automated collection of used beverage containers. Today TOMRA is active in more than 50 markets worldwide and had total revenue of approximately 3.5 billion NOK in 2010. TOMRA has over 1,800 employees and is publicly listed on the Oslo Stock Exchange. The TOMRA Group continues to innovate and provide cutting-edge solutions for optimal resource productivity within two main business areas: Collection Solutions (reverse vending, material recovery and compaction industries) and Sorting Solutions (recycling, mining and food processing industries). TOMRA of North America, Inc. started operations in 1985 and is headquartered in Shelton, CT. For more information, visit www.tomranorthamerica.com or call 800-542-2569.
Fastlane on Behalf of TOMRA